Last Thursday Twitter launched a new video sharing service called Vine.
Mentions of it started to trickle into my twitter feed over the weekend, but since yesterday I’ve been seeing #vineapp everywhere – so I thought it was time to take a look.
I’ve played with it for about 10 minutes so far and my first reaction is that it’s a lot like Instagram, but with videos.
You download the free app – at the moment it’s only available on Apple devices (but I’m sure it will roll out soon to android and windows).
The videos are six seconds in length and on a constant loop.
You can follow users, like videos, and share them to twitter and FB – in the same way as Instagram.
I found a great video review on Youtube (beautifully ironic) which will show you how it works…
I’ve not made a video yet, but looking through some of the offerings available, I’m really impressed with the creativity and work that goes into some of them..
From a business marketing point of view; I think this will become very popular, very quickly, which means for now at least, it should be incorporated into your social media plan.
Although, I wouldn’t rush into it. The videos need to be innovative so that people will actually watch and share your content, otherwise it will be a huge waste of your time.
I would suggest having a good look through at the things that are being posted and ask yourself:
- what is being liked?
- which users are being followed?
- what is the message that you want to get across?
- how you can incorporate that message into a 6 second video?
There have already been some issues – a lot of users have reported that the app crashes on their iphone and they aren’t able to open it. There have also been problems with people finding pornographic material when they weren’t looking for it… but these will all be quickly solved I’m sure.
Personally, I think Vine will certainly overtake Instagram in the social media stakes. if not replace it.
Have you used Vine yet – what do you think?