In recent years the way to sell a car online has been to take some pictures and upload them to a website like Autotrader with your contact details and then wait for enquiries to come in. Well Nate Walsh, decided to do things a little differently and has created a fantastic Craiglist advert for his…
Three have a new advertising campaign. I first became aware of it via twitter (naturally), when people were raving about moonwalking ponies. I was intrigued of course (I mean moonwalking ponies – who wouldn’t be?) Here is the advert… This is a great advert – cheesy and silly of course, but the advert embraces that……
There are lots of key things to remember when placing an advert. In fact I’m sure in the future we’ll provide you some kind of checklist. But let me tell you the number one, most important thing to remember when advertising: your contact details. An email address or a telephone number, either one will do…
You may not have heard of John St as you’re reading this, but you certainly would have heard of some of their clients; Heinz, Kraft Foods, Nutella, Tetley and WWF. John st are an(other) advertising agency. They separate themselves from the many other advertising agencies by giving ‘unignorable’ campaigns focussing on social media, design and…
In the digital age, everything is fast paced and constantly evolving. This is beautifully exemplified by social media and more specifically trends on twitter which spread like wildfire and then instantly cease to exist before moving onto the next hashtag. Social media, as a form of marketing, is fast paced, always up to date and…
It would be ludicrous to claim that sex does not sell; I suspect a large proportion of people reading this blog now are doing so because the word sex is in the title. The question is really the following; when does sex sell and when does it fail to sell? One of the biggest markets…
Watching the beautiful short film below, I could imagine a dozen different technological products that it could advertise, in particular saving data on ‘The Cloud’. However, this short film entitled Lost Memories by Francois Ferracci is the exact antithesis to an advertisement for a technological gadget. Lost Memories is a…
I wouldn’t usually suggest that you criticise your competition in an advertising campaign. Naturally though there is an exception to every rule – especially if it is a well executed and clever advert, which makes me chuckle. AND as I already use a Samsung Galaxy phone AND if the legal battle between yourself and your…
This is the most exciting marketing campaign for an airline company that I have ever seen. The tagline “only in America” does, however, apply. Firstly, there is great innovation in marketing for airlines because of a) their massive marketing budget and b) massive flying things offer great opportunities for imaginative marketing strategies. This advertising campaign…
I am delighted to be working on the advertising for the launch edition of a magazine for personal trainers and fitness professionals, PT Magazine. PT Magazine is a bi-monthly publication, which is delivered directly to subscribers by Royal Mail, making every copy of the 5,000 print run, and consequently every advertising space, count. Each publication…
Celebrity endorsements are everywhere… if you’ve got the money then having a celebrity in your advertising campaign is a great way to get the attention of the public. Virgin Mobile Australia have gone in a slightly different direction with their advertising – by using Brad Pitt’s much lesser known brother; Doug. I think it’s a…
MJR 