Taking pictures of people at an attraction isn’t a new thing, I have a ‘Rollercoaster Hall of fame’, which features pictures of me, screaming my head off on various rides around the UK. But this is the first time I have seen these kinds of pictures being used as marketing for the attraction itself, rather…
I don’t have children, so apart from my 9 year old niece, I have no idea what kids are doing on the internet. But thanks to this infographic, now I do! It seems YouTube is where it’s at…
Writing about the new gTLDs earlier this week, got me thinking about just how powerful landing pages can be. Our infographic this week, shows you a great way to layout your page…
TLD’s are one of those things that we all use everyday, but no one knows the proper name for! As the internet has grown, finding a good web address that is still available is becoming more of a challenge and we all know that having a good address can be a very powerful marketing tool.…
We’re so used to videos trying to sell us something, it is very reassuring to see a truly personal and even heartbreaking video go viral. Posted just yesterday, it already has over 700,000 views. All John Berlin wants is for Facebook to create one of their look back’ videos from his son’s account…
So, I’m back with a new look and a bit of a new feel to the MJR blog – I hope you like it. I don’t know about you, but I am seeing more and more businesses using video’s in their marketing efforts. I’ll be honest, I haven’t embraced it yet, so this weeks infographic…
When your phone beeps with a text message, do you look at it? Most of us do, which is why SMS marketing can be incredibly powerful, but only if you get it right. Get it wrong and all you’re going to do is piss people off. If mobile marketing is something that you’re thinking of…
Just over four years ago, I quit my job and started my own business. I knew that I wanted to be my own boss; with all the stress and freedom that comes with it. Shortly after I got going, I joined a mastermind group for female entrepreneurs and one of our first tasks was to…
Now that so much of our lives are online, it is a great deal easier to analyse the results of sales and marketing campaigns. There are so many different options available, it can be a little overwhelming to know where you start. This is something I’ll be looking at over the next few weeks. But…
Throughout December I’ve been working with Cloudpage to promote their Start-Up Story 2013 Competition. This has been an absolute pleasure, as it is a great competition with lots of fantastic prizes for entrepreneurs looking to grow their start-up business. The deadline for entries is 31st December, so if you are the owner of a start-up…
We all knew deep down that it would happen at some point. A soon as Facebook went public and started looking at ways of generating more revenue, the adverts increased. On one hand I can understand what Facebook are saying: On a given day, when someone visits News Feed, there are an average of 1,500…
I have found a quite frankly brilliant example for our Weekly Infographic. It explains perfectly just why I keep going on about them and why you should be using them in your marketing. 13 Reasons Why Your Brain Craves Infographics isn’t your typical Infographic, so you’ll need to click this link to read it…. …
Could the Christmas Viral Campaign award of 2013 be given to a Canadian airline? It most certainly looks like it. Last year WestJet put together a ‘flashmob‘ to entertain the passengers on one of their packed out red-eye flights while they waited to board, it reached around 500,000 views over the year (although I imagine…
Want some tips on how to ‘think outside of the box’ when it comes to your marketing… Firstly stop using the phrase ‘think outside of the box’ it is annoyingly clichéd and quite frankly you can do better. Try ‘Get Creative’… I’m going to get creative with my marketing sounds much less bleurgh and…
If you are selling a service rather than a product, it can be a little more difficult to promote yourself via Pinterest. But fear not, this weeks Infographic will show you how you can create a great pin using PowerPoint…
Oh Infographics, how I love you so. It has been ages since I shared a good Infographic with you. Here is a great one on the 4 C’s of Social Media… I’m toying with the idea of doing some kind of ‘favourite infographic of the week’ post, what do you think? TTFN, Michelle.
Playing jokes on people to promote something, has been around for years and years and years. But more recently, movies – horror movies in particular are using ‘prankvertising’ as a way to fill cinemas and get people talking about their films. Last month an elaborate prank was set up in a coffee shop in New…
Welcome to the first in a series of posts about networking; why your business will benefit from it and how you can be great at it. To get yourself off to the best possible start, you’ll want to set some goals. Ask yourself what do you want to get out of networking? Here are some…
Remember I told you about the work I’m doing with PMPM? Well, I have exciting news! The owner of PMPM; Adam Hamadache recently had his first book published. If you own a hotel or bed & breakfast, Give Your Guest A Wow! will tell you everything you need to know about getting more direct bookings,…
A good marketing plan is important. It will help to keep you focused and ensure that you are consistent with your approach. Which is all well and good, but it is also really important to keep an eye on current affairs and see if there is anything going on in the world that will help…
I’ve written about networking a couple of times before here and here. But having come back from a great networking lunch today where I met some new and interesting business owners and caught-up with others that I had met before and I felt compelled to write again. While I’m singing the praises of networking in…
I have really mixed feelings about sharing this site… on the one hand I want to be able to help you with your business, but on the other, some things are so good, you kind of want to keep them to yourself! But ultimately I’m just too damn professional and too good to you people…
Being able to work from anywhere with my trusty laptop is brilliant. I have certainly been making the most of it over this weekend. At several times though, I haven’t had room to use my proper mouse – just the scrolly mouse pad thing on my actual laptop, which can be very frustrating. So I…
Fonts are a great way of making your design stand out. We’ve already covered a font made of cats (which still makes me giggle), but if you are looking to jazz up your marketing a bit then a creative and unusual font might be all you need to stand apart from your competition. I stumbled…
We all know that you will see adverts (pretty much) everywhere you go. Most of it is a bit naff, but every now and then a genius advertising campaign will come along, like this one. IBM are on a mission to make cities smarter. Like they say “Smarter cities of the future will drive sustainable…
MJR 